Litchard Tool Hire

We redesigned and rebuilt the digital presence for Litchard, a tool hire company based in Bridgend, South Wales.

Through comprehensive competitor research, we identified key opportunities for Litchard to differentiate themselves in the competitive tool hire market. We implemented a modern tech stack using Sanity CMS for easy self-management of their equipment catalogue and offers.

Litchard's existing WordPress website, despite costing more than our solution, was fundamentally inadequate for their tool hire business.

The template-based site lacked essential eCommerce features, had no search functionality, delivery calculations, or product filtering capabilities, and missed critical elements needed to compete effectively in the tool hire industry.

We conducted thorough competitor analysis to identify market opportunities, then built a bespoke NextJS platform integrated with Sanity CMS.

The solution includes dynamic postcode-based delivery charge calculations, live global search with comprehensive product filtering, related product suggestions, and all the essential eCommerce functionality that drives conversions. We also refreshed their branding to create a more professional and cohesive identity.

The new platform positioned Litchard as a modern, professional tool hire company with significantly improved online visibility, user experience, and conversion rates.

The comprehensive search and filtering capabilities, combined with dynamic delivery calculations, create a seamless customer journey that drives bookings. The self-managed CMS empowers them to update their catalogue and offers instantly.