Hayward
Complete brand refresh and website redesign for established professional services firm, modernising their digital presence.
Overview
Hayward is a leading civil engineering contractor specialising in water, gas, and energy infrastructure projects across the UK.
With decades of experience delivering complex government contracts and large-scale developments, they needed a digital presence that matched their engineering excellence and industry authority.
The Challenge
Hayward's existing WordPress template was undermining their professional credibility in a competitive market where first impressions matter enormously.
The outdated design failed to communicate their expertise in handling multi-million-pound government projects, whilst poor performance and inconsistent branding created friction in their sales process.
The Solution
We completely reimagined Hayward's digital identity, moving beyond a simple redesign to create a sophisticated platform that truly represents their capabilities.
Built on NextJS with modern development practices, we implemented optimised performance, consistent branding, and intuitive navigation that guides visitors through Hayward's extensive portfolio of successful projects.
The Results
The transformation delivered immediate and measurable results that extended far beyond aesthetics.
Hayward's enhanced digital presence now effectively communicates their engineering excellence, leading to increased enquiries from high-value prospects and improved conversion rates. The professional, modern website has become a powerful sales tool.
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