FinAssure Mobile App

We developed FinAssure in partnership with an existing client as a groundbreaking SaaS platform that revolutionises how retailers assess customers for finance products.

The platform addresses the critical challenge of responsible lending by using AI to evaluate customer suitability whilst maintaining privacy and compliance with financial regulations. Through a sophisticated mobile app integration, retailers can send secure assessment links to customers, allowing them to complete comprehensive evaluations privately.

Retailers offering finance products lacked a reliable, compliant method to assess customer suitability without exposing sensitive personal information to store staff.

The traditional approach created privacy concerns, regulatory risks, and inconsistent decision-making that could lead to inappropriate lending or missed opportunities, whilst customers felt uncomfortable sharing financial details face-to-face in retail environments.

We built FinAssure as a comprehensive SaaS platform featuring AI-powered customer assessment, secure mobile app integration, and privacy-first data handling.

Retailers use the mobile app to send unique assessment links to customers, who complete detailed evaluations privately. Our AI analyses responses to generate risk scores and provide tailored recommendations for appropriate finance products, ensuring responsible lending whilst maintaining customer privacy and regulatory compliance.

FinAssure immediately transformed how our partner client approached customer finance assessments, generating revenue from day one whilst establishing a new market category.

The platform enables responsible lending decisions, protects customer privacy, ensures regulatory compliance, and creates a scalable SaaS revenue stream with strong market positioning through strategic SEO and conversion-optimised marketing.